Skip to content
Tuesday, October 13, 2026
NorthShop UK

TikTok Offers Viewers Authority to Limit AI-Generated Media in Their Feeds

TikTok is introducing a fresh option that permits them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This move comes as the company announced that it presently contains in excess of 1 billion content made with AI.

Testing and Rollout

The new functionality is being tested over the next few weeks before a widespread launch. This advancement coincides with a rise in AI-generated material, fueled by recent video-generation tools.

AI Proliferation Online

Recent reports that approximately 10% of the fastest-growing channels on a competing service primarily display content made by AI. A significant portion of this output is deemed “AI slop”, a label for poor-quality, factory-style content that is often illogical or bizarre.

“We know from our community that numerous viewers enjoy content produced via AI tools, from AI artwork to informative clips, and we want to give people the option to increase or decrease of that, depending on their own preferences,” said a spokesperson.

Volume and Proportions

The platform announced that there are now 1.3 billion videos on its service identified as made with AI. In total, more than 100 million pieces of content are submitted to the app every day, making AI-generated material a limited percentage of its total content library.

Customizing Your Feed

Members will be in a position to limit or boost the level of artificial media they view by opening the content preference setting in the application and selecting “AI-generated content”. Other topics that are already be adjusted under the setting include politics, style, aesthetics, and dance.

Platform Guidelines

TikTok’s policies require users to tag lifelike AI-generated content, and it forbids harmful deepfakes of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be deleted under its user guidelines.

In addition, the platform will henceforth add an artificially created label to content made using its built-in AI features, or flagged by an cross-platform project for spotting artificial media. This step is intended to help prevent users from trying to bypass the disclosure requirement.

Educational Initiatives

The platform is also establishing a two million dollar AI literacy fund for professionals and institutions to develop educational content about responsible artificial intelligence. This project will support non-profit groups specializing in teaching computer science.

Platform Protection

The platform has defended its content review process, following discussion over proposals to make redundant hundreds of safety staff in the United Kingdom. The company is expected to cut 439 jobs in its content moderation department in London, with labor groups and digital protection specialists voicing alarm that staff are being displaced by machine-led review.

A company official explained that staff-based oversight would still have a role, but artificial intelligence can protect employees by removing the most graphic content prior to it gets reviewed by people. The platform announced a significant reduction in shocking and graphic content seen by content reviewers over the past year due to the use of its AI tools.

It is vital to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
GJ
The writer

Gregory Jackson

Outdoor enthusiast and gear expert with 10 years of experience in the industry.

NorthShop UK

Type to search articles.